Paramount+
Brand Identity
Studio: loyalkaspar
I art directed visual identity of ViacomCBS’s new streaming platform, Paramount+. Working closely with Executive Creative Director, Daniel Dörnemann and the team at ViacomCBS, I developed visuals for digital advertising, promo toolkits and logo animations.
Creative Director: Daniel Dörnemann, Beat Baudenbacher
Additional 3D Design/Animation: Jon Mags, Anthony Serraino
Additional Design: Jim Read, Chetan Singh Kunwar
Logo Design: Beat Baudenbacher
Producer: Tim Cella
Sound Design: You Too Can Woo
Due to the wide range of content on the platform we decided to add two alternate looks to the hero logo, cinematic and snow cap white. These looks could best pair with dramas and sports respectively while the Peak Blue logo and graphics package speaks to the streamer’s catalogue as a whole.
