2019 Promax
Conference Titles

Studio: Loyalkaspar

 

At Loyalkaspar, I was the lead designer and animator for the 2019 conference titles, which were designed as an extension of Promax rebrand. The title sequence debuted in June 2019 at Promax’s North American Conference.

 

My Role: Lead Design/Animation
Creative Director: Beat Baudenbacher, Anna Minkkinen
Director of Photography: Chris Webb
Producer: Tess Sitzmann, David Herbruck
Editor: Derek Young
Editor: Zoe Byun, George Prah, Tess Sitzmann, Joe Fuller, Anna Minkkenen
Additional Design: Beat Baudenbacher, Danny Meese, Victoria Koch
Additional Animation: Victoria Koch
Sound Design: Man Made Music
Editor: Colorist Juan Salvo (The Colour Space)

The live-action component was captured in a 2 day shoot and then mixed with CG elements and scenes to create transitions between shot set pieces.

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Development of the sequence explored creativity as play. I focused on bringing simple graphic language of the rebrand into a more cinematic, physical space.

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